President’s Corner

Sy Bryan D. Lato


This year, we adopt a new theme called “Level up Metaverse Marketing.” 

With the help of the new Board of Directors, we envision equipping all members with this new technology called metaverse so they can effectively apply this in their respective businesses. As Gen Zs and the millennials now dominating the market, brands should consider metaverse as part of their marketing strategy. 

In essence, metaverse could be a manufactured world or an augmented reality (AR) although at present, most Filipino marketers see this more as still being in the real world but offering various digital options. One such example years back was Pokemon Go which used mobile devices with GPS to capture and battle virtual creatures appearing as if they are in the player’s real-world location. 


In terms of membership, I see PMA’s membership base growing and being more global as Filipinos all over the world share insights with one another to improve Philippine marketing. And with the now institutionalized hybrid set-up that was implemented during the lockdown, the Association will open global membership among Filipinos living abroad to enable them to interact online with their fellow marketers living locally. 

Furthermore, I envision PMA as a platform for intellectual and marketing discourse, and of best practices not only here in the Philippines. Thus, Pinoy marketers will be able to understand both the Philippine marketing situation and that of other countries.

So those who are not yet part of PMA, this is the right time to share your experiences and be part of the discussion. Join us!


Philippine Marketing

The Philippine Marketing Association is an institution of
marketing excellence, and an uncompromising engine of
change in the industry.


About the Philippine Marketing Association

Welcome to the Home of Filipino Marketers


To drive Thought Leadership by:

  • Creating a community of globally competent professional marketers
  • Providing timely, relevant, and compelling marketing education platforms
  • Recognizing Filipino marketing excellence to inspire and accelerate nation-building


To be the catalyst and advocate of world-class marketing practices in business, industry, and the academe in the Philippines in the global arena.

2023 Board of Directors

Sy Bryan D. Lato , CPM
360 Next Creative Solutions, Inc.
Managing Director
Mark Vincent C. Co, CPM
Executive Vice President
Fair N Square Emporium
Marketing Manager
Charisse P. Diaz, CPM
Vice President & Director, Membership & Fellowship
Artisano Studio
Business Devt & Head of Marketing
John Alexis C. Revilla, CPM
Treasurer and Director of Agora Awards
United Neon Media Group
Chief Marketing Officer
Lady Christifanie M. Dapat, CPM
Board Secretary
Adventist Medical Center Manila and Manila
Adventist College Dean of School of Business,
Manila Adventist College
Marketing and Sales Director


Jerry C. Yao, CPM Asia
Chapters/ Regional Membership
TMSPH Trainings & Consultancy Services
Founder & CEO
Dr. Jennifer T. Ramos, CPMe
Continuing Education
St Bonaventure Right&Left Brain Solutions, Inc
Founding President
Mary Ann A. Cortez, CMP
Strategic Consumer & Media Incites
Research Director
Michelle D. Ballesteros, CPM Asia
Government & Consumer Affairs
Exlink Mgmt & Mktg Services Corp.
Chief Marketing Officer
Lea Therese Lucresia C. Chua, CPM
National Marketing Conference
University of Perpetual Help System Dalta
Sales & Marketing Director
Kevin Edward L. Culla, CPM
Ways & Means
Cocogen Insurance, Inc.
Head of Marketing
Kathy P. Mercado
General Membership Meetings
Newport World Resorts
SVP, Sales & Marketing
Dr. Christina R. Corpuz, CPM
Youth & Academe
National University
Senior Director, Admission
Nestor T. Layderos, CPM
Corporate Communications
Zoe Broadcasting Network, Inc.
Head of Programming, Sales and Marketing Department
Mitchelle D. Viray
Membership – International
Propelrr (A Search Opt Media Inc. company)
Vice President
Maeyeth C. Cadungog, CPM
Immediate Past President / International Affairs
Hocheng Philippines Corporation (HCG)
Head of Marketing

Be a part of the PMA!

Learn from the best of the marketing industry and network with brands, agencies, and other marketing professionals.

Be a part of the PMA!

Learn from the best of the marketing industry and network with brands, agencies, and other marketing professionals.

Be a part of the PMA!

Learn from the best of the marketing industry and network with brands, agencies, and other marketing professionals.

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