Flagship Programs
The Philippine Marketing Association drives these flagship programs forward, in its mission to foster globally-competitive professional Filipino marketers, and to recognize the Filipino’s excellence in inspiring and accelerating nation-building.
Members
General Membership Meetings
The Philippine Marketing Association regularly conducts General Membership Meetings. This is a benefit and a privilege for its esteemed members, to achieve the Association’s goal of becoming a catalyst and advocate of world-class marketing practices.
Industry
IPSUM
In the new dawn of the Philippine Marketing Association’s 65th anniversary, we bring the world to the stage of its flagship conference IPSUM - world class experience, education, engagement all in one place.
AGORA Awards
The Agora is the most coveted marketing recognition in the country, highlighting excellent marketing work by individuals and corporations.
The AGORA Circle
The Circle is composed of previous Agora Award winners, and are world-class Filipino marketers with trailblazing achievements and branded as the Marketing Thought Leaders of the Philippine Marketing Industry.
Continuing Professional Development Seminars
Certified Professional Marketer (CPM) - Philippines
Akin to the status of a master in marketing degree, CPM (Philippines) is awarded to executives who undergo the minimum of 30 hours program review and assessment facilitated by the MIP- CPM committee under the Marketing Institute of the Philippines, with reference to the examinations given by the Marketing Institute of the Singapore under the Asia Marketing Federation (AMF).
Academe
Certified Professional Marketing Educator (CPME)
Certified Professional Marketing Educators (CPME) is certification program for marketing educators designed to align their knowledge and competencies with the needs of the industry. At the same time, educators will be exposed to relevant 21st century teaching strategies and research.
Educator Development Partnerships
Youth
StratMark (Strategic Marketing Conference for Students)
The Strategic Marketing Conference (STRATMARK) for Students is a gathering of marketing and business students from all over the country.
The Agora Youth Awards
The AGORA Youth Awards recognizes the best of the best, the cream of the crop of the marketing students for the school year.
Government
Ease of Doing Business
International Communities
Certified Professional Marketer (CPM) - Asia
The Certified Professional Marketer, CPM (Asia), is the highest recognition for marketers who have attained a competent level of academic and practical understanding of marketing in the Asian region.
Conferred by Asia Marketing Federation (AMF), the certification designation demonstrates that you are a professional. The certification announces your professional competency, achievement of high standards of experience, knowledge, and conduct to your employer, clients or customers, and to your peers in the marketing profession in Asia.
Asia Marketing Federation Membership
The Asia Marketing Federation is a platform of collaboration to strengthen marketing in the region. It is composed of 17 Asian countries represented by their premier marketing organizations. The Philippines is represented by the Philippine Marketing Association and is one of the founding members. The Asia Marketing Federation regularly produces resource for marketers and recognizes outstanding work in the region.