Anastacio De Castro

The Formative Years

It was sheer dedication to the marketing cause that encouraged the pioneers and early members to nurture the association. Meeting on their own, the members shouldered their own expenses, besides donating their time. These reaped positive results as PMA steadily increased its impact on business and industry. Among businessmen grew an appreciation and acceptance of marketing as a science and a business tool. This extended up to the academe as PMA scored success with the inclusion, through its effort, of marketing as a required subject for marketing as a required subject for commerce and business administration courses.