Objective

The principal purposes of the Association are to develop and promote Marketing as a science and a profession guided principally by the universal principles of ethics, corporate citizenship and corporate social responsibility and to serve as a policy-making and re commendatory arm of the government on Marketing related issues.

Its other purposes are as stated in the Articles of Incorporation of the Association.

The Founders

In January 27, 1954, the Philippine Marketing Association was born in the minds of 15 men and women determined to develop marketing into a science and a noble profession: Conrado P. Angeles, Marcela M. Baldoz, Agustin Tan Bibiana, Anastacio de Castro, Antonio R. de Joya, Pancracio Estayo, Cirilo S. Honorio, Remigio M. Kalalang, Emilio M. Maceda, Jose R. L. Orosa, Manuel S. Rustia, Teofilo P. Sison, Sr., nathaniel Tablante, C.C. Unson, Sr., and Santiago Yap.

Theirs was a vision simple and clear. To create awareness on the power of marketing in business, industry and the academe, both here and abroad.