Philippine Marketing Association Partners with Global AI Council for Sustainable Marketing

March 4, 2024

Philippine Marketing Association Partners with Global AI Council for Sustainable Marketing

Newport Resorts, Manila, Philippines, March 4, 2024 — In an unprecedented move to revolutionize the marketing landscape in the Philippines, the Philippine Marketing Association (PMA) has announced a landmark partnership with the Global AI Council through a Memorandum of Understanding, signed by representatives of both parties. Representatives from the PMA were President Kathy Mercado, Director of PR and Comms Hiyasmin Neri- Soyao, and Director of GMM and Fellowships Faye Arellano-Martinez. Representatives from Global AI Council were Founders Kate Hancock and Daniel Robbins. This collaboration aims to enrich the marketing community with advanced AI education and sustainable marketing practices, emphasizing ‘AI for Good.’

Empowering Marketers with AI Education

Recognizing the urgent need for AI literacy in today’s digital era, this partnership seeks to democratize artificial intelligence education for marketers. With sustainability as this year’s thrust, the collaboration will introduce AI-centric educational workshop sessions, empowering the local and regional marketing communities to stay competitive and responsible in the rapidly evolving digital marketplace.

A Shared Vision for Global Competence

The Global AI Council and the Philippine Marketing Association share a vision for fostering a world-class marketing landscape, driven by innovation, ethics, and excellence.

The PMA’s mission is “to drive thought leadership by creating a globally competent community of professional marketers.”This partnership with the Global AI Council is a giant leap forward in realizing that vision.

The Global AI Council, known for its community-driven approach to AI education, aims to provide free, accessible training. Their mantra, ‘AI for Good,’ aligns perfectly with PMA’s commitment to ethical and responsible marketing practices. “AI education is not just about technological advancement; it’s about shaping a future where technology serves humanity,” remarked Kate Hancock, the visionary leader behind the Global AI Council.

A Catalyst for Change

This partnership represents more than just a collaborative effort; it’s a catalyst for a global renaissance in marketing practices. By integrating AI education into the fabric of marketing, the Philippine Marketing Association and the Global AI Council are setting the stage for a future where marketers are not only adept at navigating the digital landscape but are also champions of sustainable and ethical practices.

About the Philippine Marketing Association

The Philippine Marketing Association is the premier marketing organization in the Philippines, dedicated to advancing the marketing profession by promoting excellence and ethical practices. With a strong focus on education, community building, and recognition of Filipino marketing achievements, the PMA is at the forefront of driving innovation and excellence in the marketing field.

About the Global AI Council

The Global AI Council is a leading organization committed to democratizing AI education worldwide. With a focus on ethical and responsible AI use, the council fosters a community-driven approach to AI learning and innovation. Under the leadership of Kate Hancock, the council strives to ensure that the transformative power of AI benefits everyone, promoting a moreequitable and informed society.

(L-R: Director of GMM Faye Arellano-Martinez, Director of PR & Comms Hiyasmin Neri-Soyao, President Kathy Mercado, Founders of Global AI Council Kate Hancock and Daniel Robbins)

Together, the Philippine Marketing Association and the Global AI Council are embarking on a journey to redefine the landscape of marketing education, ensuring that the power of AI is harnessed for the greater good, marking a new era of sustainable and ethical marketing practices.

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