January 26, 2023


Led by President-elect Sy Bryan Lato, CPM, the 69th Anniversary and Induction of the Board of Officers and Directors was held at Sheraton Manila Hotel’s Collab function room at Newport World Resorts Manila.


The afternoon kicked off with the 2022 Presidential Report delivered by Maeyeth Cayabyab-Cadungong, CPM, who revisited the past year’s activities that supported the theme “Level up Marketing.” After this, she handed over the President and PMA awards, such as those on outstanding new members, projects, chair, committees, and special citations.  


The 2023 Board of Officers and Directors was then called up the stage and online, and sworn into office by inducting officer, Michelle Lim Gankee of Sterling Paper Group of Companies. The new board was later on introduced individually through an audio-visual presentation (AVP).

The gavel turnover came next as Cadungong wished Lato, “All the best to 2023,” to which the latter responded, “I accept the presidency.”


Lato then took the stage to thank his supporters and mentors, discuss his plans and reveal this year’s new theme  — “Level up Metaverse Marketing, leveling up one notch further into the world of metaverse.”

He revealed that his team “envisions equipping all members and Filipino marketers on how they can navigate through the metaverse so they can effectively apply this in their respective businesses.”  The new president continued, “As Gen Zs and Millennials, and soon to be Generation Alpha, will be dominating the market, brands should consider metaverse and web 3.0 as part of their marketing strategy.”

On this new technology, Lato explained “In essence, metaverse is an artificial world created in the web, or augmented reality with digital layers or elements parallel to the real world.”  He gave some possibilities on how this works and promised that “more of its application and use cases will be discussed in the coming days and months as we invite experts all over the world.”


A glimpse of the 2023 projects was shared via an AVP and live speakers Executive Vice President, Mark Vincent C. Co, CPM, on the National Marketing Conference (NMC) in July ;

John Alexis C. Revilla, CPM, the Treasurer and Director of Agora Awards;

and Arielle Alejandrino, president of the Philippine Junior Marketing Association (PJMA) on Juan Big Idea in March and flagship event, Madworld, targeted in May.

Sidelights of the event were honoring the nine January birthday celebrants, a congratulatory message from the Department of Tourism’s Usec. Ferdinand Jumapao,

the signing of the memorandum of agreement with BNI Philippines,

the largest and most successful business networking organization, and of course, the customary raffle. 

Let us all warmly welcome the 2023 Board of Officers and Directors and, as Lato concluded his acceptance speech, “Let’s work together in making the country world-class marketers (and) together let’s explore the exciting year of Level up Metaverse Marketing!” 

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