PMA Ramp:  A Commitment to Sustainability and Community-Building Coming to the Fore

May 10, 2024

PMA Ramp:  A Commitment to Sustainability and Community-Building Coming to the Fore
Designs donated by Michael Cinco for bidding displayed at the event entrance

On April 30, 2024, Newport Resorts World’s Sheraton Collab in Pasay City transformed into a dimension focusing on the aesthetic, cultural, social, economic, and environmental as the Philippine Marketing Association mounted an event extraordinaire — the RAMP Sustainable Fashion Show and Charity Auction Ball, brainchild of PMA 2024 President Kathy Mercado.

PMA President Kathy Mercado walks down the ramp for sustainability marketing efforts

Marketers comprising of PMA Board of Directors, Officers, Members and Friends including Ambassador of Malaysia to the Philippines, Abdul Malik Melvin Castelino Anthony and Internet Personality/Business Owner Reymond Delos Reyes, excitedly walked the runway featuring their Spring/Summer Collection, Filipiniana and Formal Wear.

Ambassador of Malaysia to the Philippines, Abdul Malik Melvin Castelino Anthony joins the ramp

Directed by sustainability advocate and Ucycle’s President, Tati Fortuna, the ensemble used and featured came from the models’ respective wardrobe highlighting the values of Recycling— Reduce, Reuse and Recycle. While it was the first time for these model-marketers to brave the catwalk, the concept of circular fashion has taught them that being fashionable entails a responsibility and that is through repurposing available garb, footwear and accessories that helps maximize usage as well as contributes to the reduction of waste in the environment.  Circular fashion also supports Filipino artisans and workers in various local communities in the country.

Image Consultant, Ms. Tati Fortuna being honored for orchestrating the stunning PMA Ramp fashion show, meticulously styling each ensemble for every ramp model.
PMA Ramp Beneficiary, Betis Symphony 46, serenades the crowd

Hosted by News Anchor, Motivational Speaker & Agora Awardee, RJ Ledesma, the event segued to the performance of one of the event’s beneficiaries, Betis Symphonic Band 46.  Founded by a local, Lino Ocampo, it was his love for music and passion to serenade his townsfolk through his harmony that ignited the formation of this brass band in 1946 in Betis, Guagua, Pampanga.  Now under the tutelage of Maestro Hercules Santiago, this 6th Generation consists of local musicians aged 7-17 years old from public schools in Betis.  After bagging the 2022 National Competitions for Young Artists Championship in the Philippines and a coveted GOLD from the 2023 Daegu International Ensemble and Festival in Korea, the band has received various invitations to play and demonstrate their melodic prowess both here and abroad.

Host RJ Ledesma wraps up a successful PMA Ramp Fashion show with the PMA Board of Directors

Upskills+ Foundation Inc. up cycled accessories display at the event

Also featured was another beneficiary, Upskills+ Foundation, Inc. of Tondo, Manila that showcased its unique creations from used soda can tabs turned into belts, necklaces, bracelets, purses, bags and even clothing. Led by CEO/Founder Jane Walker, the foundation is guided by the 3R Recycle principle to help informal settlers have a source of livelihood and become sustainable in the long term through training and development.

The Queen of Bossa Nova, singer Sitti Navarro together with her band serenaded everyone, leading to the Auction. Up for public sale included Michael Cinco Gowns, Paintings by acclaimed National Artist Ben Cab, Film & TV Director Louie Ignacio, up and coming artists Vico Cham and Erin Tejada, a Diamond Set, a Newport World Resorts Grand Staycation Package, a Limited-edition Gucci Handbag, a Vintage Collection Cartier – Tank Americaine Watch, Red Planet Hotels Accommodation vouchers, luxury bags, footwear and clothes, among others.  Proceeds from the auction shall benefit Betis Symphonic Band 46 and Upskills+ Foundation, Inc. and support activities of the association lined up for the rest of the year.

Newport Resorts’ Wenie Maligaya shared a staycation package for auction

Donated artworks were displayed for auction

The event was made possible through the help of the PMA Community and its Major Sponsors: Aseana Holdings, Inc. and Ucycle, Inc.; Event Partners:  Newport World Resorts and Sheraton Hotel;  Event Partners:  Globaltronics, Reyes Haircutters and Emperador Distillers, Inc.;  Creative & Agency Partners:  AQ Advertising, Inc., Uniquecorn Strategies, Pool Party Creatives, Shoppertainment LIVE, Inc. and Philippine Business Coalition for Women Empowerment.  With Manila Times as Official Media Partner, support from the press   was also provided by The Business Manual, The New Channel (TNC), ABS-CBN News, ABS-CBN News Channel (ANC), GMA News Online, The Philippine Star, Adobo Magazine, Business World, Daily Tribune, People’s Television (PTV), Stargate People Asia Magazine, MEGA Publishing, Tatler Philippines, URBAN Page, Stylish Magazine, Alike Media , Art+ Magazine and, A2Z News, Punto! Central Luzon and Buzz Beat Media.

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