PMA and MORES LAUNCH 2012 MARKET RESEARCH COMPETITION

The Philippine Marketing Association and the Marketing and Opinion Research Society of the Philippines (MORES) renew their partnership for the MARKETING RESEARCH COMPETITION of the AGORA YOUTH AWARDS. This is the first year of this significant collaboration whose objective is to instill in students the importance of research in the development of business plans and marketing campaigns. The competition, a first in the Philippines and in Asia, is supported by a corporate sponsor that provides the case study. This year’s sponsor is GARDENIA BAKERIES

PHILIPPINES, INC.The competition is open to all schools who are members of the Philippine Junior Marketing Association (PJMA), Philippine Association of Colleges and Schools in Business (PACSB), the Association of Marketing Educators (AME), and the Philippine council of Deans in Business (PCDEB). The school may nominate a team of six students of any course who have taken marketing and research. The deadline for submission of letter of intent is September 21, 2012.