In January 27, 1954, the Philippine Marketing Association was born in the minds of 15 men and women determined to develop marketing into a science
Theirs was a vision simple and clear. To create awareness on the power of marketing in business, industry and the academe, both here and abroad.
1954 – Manuel S. Rustia
1955 –Anastacio de Castro
1956-59 – Cecilio H. Penson
1960 – Dominador R. Ambrosio
1961-62 –Jose R.L. Orosa
1963-64 –Emilio Maceda
1965 – Noel J. Araneta
1966 – Anacleto T. del Rosario
1967 – Jose P. Magsaysay
1968-70 – Rodolfo P. Olivares
1971 – Santiago T. Robles
1972 – Vicente C. Dinglasan
1973 – Cornelio P. Mapa
- first ASPAC Regional Marketing Conference, 1964
- first National Marketing Conference, 1966
- first publication of “Marketing Age”, 1966
- first Speakers’ Bureau for campuses
- PMA chapters formed in Cebu, Makati and Quezon City
- First Philippine Marketing Association Nat’l Council, 1969
- First National Marketing Week, 1971
1974 – Renato S. Esguerra
1975 – Herminio A. Astorga
1976-77 – Ernesto G. Rosales
1978 – Marie Lou Santiago
1979 – Agustin R. Bengzon
1980 – Virgilio S. Cruz
1981 – Manuel R. Medina
1982 – Gregorio Araneta II
1983 – Isabelita S. Palanca
- PMA Silver Anniversary, 1979
- first Agora Awards program, 1979
- first Past President's Council
- establishment of Philippine Marketing
- Development Foundation, Inc. 1983
Marked by turbulent economic and political upheavals, the PMA embraced the 80s with an equally trailblazing passion to improve the practice and teaching of Marketing and further develop the professional growth of the marketing man & woman.
- first National Collegiate Marketing Conference
- first out-of-town location of the 20th & 21th NMC (in Baguio), 1989
- establishment of the Marketing Institute of the Philippines, 1989
- revival of Marketing Week in 1989
- establishment of Community Affairs Committee
- first one-year marketing course for HS graduates with full scholarship from Philippine Marketing Association members,1990
- first Agora Lecture Series in 1991
- PMA/PSRC Research Grant, 1991
- establishment of Ten Outstanding Marketing Students and Three Outstanding Marketing Associations (TOSMA & TOMAS)
- launch of the Agora Book, 1992
- formal entry of Philippine Marketing Association to the APMF as one of the founding members
- Philippine Marketing Association 3-in-1 Membership Card System
Expectations ran high as Philippine Marketing Association entered its 40th year of influence in Philippine Marketing in the comfort of its new office. World class marketing became a standard of excellence, as the Association sought to learn, improve and share its experiences with the global community and its stories of success and compassion to communities at home
1984 – Bernardo D. Pacheco
1985 – Cora Doloroso
1986 – Murine D. Distor
1987 – Felix M. Lao & Felicito O. Guba
1988 – Sandy P. Pagulayan
1989-90 Maximo S. Joaquin, Jr.
1991 – Josiah L. Go.
1992 – Leopoldo S. Viola
1993 – Erlinda B. de Guzman
- Philippine Marketing Association at 40 Ruby Anniversary
- moved top condo-office in Cityland 10 Tower 1
- launch of Certified Professional Marketers program
- first 2 Filipino PMAers passed the CPM program,1995
- formation of the World Marketing Federation in Bangkok, 1995
- tie ups with local & international affiliates, 1996
- participant in Russian Marketing Conference, 1998
- Philippine Marketing Association launched for worldwide franchise, 1998
- Asia Pacific Marketing Federation conference participated in by 12 countries, 1999
- first televised Agora Awards, 1999
- community affairs – rescue at Cherry Hills disaster, 1999
- Member-get-Member program
- 1st Stratmark Lecture in Manila, 2001
- close relationship with DTI and other agencies
- Philippine Marketing Association activities with PGMA
The last several years of Philippine Marketing Association was blessed with the talent and hands-on experience of the industry's cream of the crop
1994 – Pearl K. Gonsalves
1995 – Amado A. Malacaman, Jr.
1996 – Jose Jesus F. Roces
1997 – Edmundo Q. Quiocho
1998 – Bienvenido S. Policarpio
1999 – Teodora M. Marasigan
2000-01 – Jose Jesus F. Roces
2002 – Ma. Victoria E. Anonnuevo
2003 – Dr. Leonardo R. Garcia
2004 – Joselito B. Ortega
2005 – Donald Patrick L. Lim
2006 – Tomas C. Banguis, Jr.
2007 – Frederick Alegre
2008 – Alexander Flores
2009 – Mylene R. Sazon
2010 – Aniceto B. Fontanilla
2011 – Ma. Veronica H. De Torres
2012 – Gwen C. Albarracin
2013 – Vicente S. Reyes
2014 – Yayu E. Javier
Today, after 6 memorable decades, we have become what we have dreamed of. Our mission and goals have shown us the way.
We have surpassed the odds…we have transformed the industry, and created a profession like no other.
Together, we have made the Philippine Marketing Association an institution of marketing excellence, and an uncompromising engine of change in the industry.
Association of Marketing Educators, Phils
Philippine Marketing Association
1. PMA Batangas
2. PMA CAVITE
3. PMA PAMPANGA
4. PMA BICOL
5. PMA Iloilo
6. PMA CEBU
7. PMA Bacolod
8. PMA DAVAO
9. PMA Baguio
10.PMA SUBIC
11.PMA CAGAYAN de ORO
300 / Local & Multinational Companies
100 / Entrepreneurs / Academes
300