MESSAGE
The Agora Awards, now on its 35th year, has evolved and progressed to what our Asian neighbors consider as the gold standard in marketing awards. Through the years, it has invoked a sense of pride and accomplishment as we have given recognition to most of the illustrious marketing professionals and companies of our beloved country.
For three decades and a half, we have bestowed awards to the best of the best in the land. Our greatest challenge was to find the finest Jewels in the Marketing Industry. We optimistically took on this challenge, inspired by the unwavering belief of the 35th Agora Committee in a true jewel's radiance--that it can illuminate amidst the throngs and noise of the marketplace and that it can radiate its value through various rays of achievement in innovations, ingenuity and infallible growth driven by years of dedication, inspiration, motivation and commitment.
The search and nominations period that transpired during the past several months was an experience similar to mining the most precious gold and jewels. It was a combination of planning and execution, of digging at the right location and a collaboration between vanguards and new experts in order for us to be able to unearth the genuine, precious stones among all those that came our way. Deliberate appraisal and presentation of the value of each of our Agora awardee is the product of the solid dedication and commitment of the Agora Executive Committee. Thank you very much for sharing your time, effort and resources to this award program of the Philippine Marketing Association.
As we have sifted our precious stones, we had to ensure that a gem of the highest appraisal will be selected. We have finally found our jewels as a fruitful result of the skillful and thorough scrutiny of our past Agora Awardees who served as our Panel of Judges. We express our deepest gratitude to such a stellar body of evaluators.
The Agora Awards is about astounding accomplishments, graciousness amidst challenges, opportunities taken to a higher level, sound responsibility as a professional to its organization and, accountability to the people they serve. The Agora awardees serve as the driving force in the organization that helps propel higher productivity, promote a high level of professionalism and inspire a strong commitment to corporate social responsibility. They are inspirational practitioners who, as role models in the marketing industry, fuel the growth of the business through their indefatigable marketing practice that greatly benefits people, society, and most essentially, the country's economy.
It is with pride that we are awarding this year's Agora to the chosen Jewels of the Marketing Industry. May you have more successes and as you are blessed with this award, may you continue to be a blessing to others! My heartfelt congratulations to all our deserving Agora Awardees. To God be the Glory!