MESSAGE
Together with my esteemed colleagues at the Philippine Marketing Association, I am filled with pride and excitement as our prestigious organization presents the 35th annual Agora Awards. Far more than being the epitome of excellence in our chosen profession, the Agora pays homage to the PMA's remarkable heritage, while simultaneously paving the way for its future.
Our theme this year is to recognize and uphold the "Jewels of the Marketing Profession". It is worthwhile to note that the PMA and the Agora Awards itself are celebrating its own jewel milestones, namely a 60-year Diamond Anniversary for the country's premiere marketing association, and a 35-year Emerald Anniversary for the Agora Awards. Much like a diamond, the PMA has excelled throughout the years due to its clarity of vision and resilience amidst challenges. On the other hand, the Agora Awards can be likened to an emerald, giving vibrancy and sparkle to the entire industry.
For now, however, the gems that truly deserve to be acclaimed are this year's distinguished set of awardees. Each one of them demonstrated innovation, passion, and imagination in carrying out remarkable campaigns. Indeed, they have shown us what it means to be rare and precious in an industry where true talent shines bright.
On behalf of the Board of Judges, I join my fellow officers and Board of Directors in congratulating the 2014 Agora Award Winners. You have all contributed greatly to help usher in a new age of marketing brilliance.
May God bless us all, as we continue to celebrate our 60th year anniversary. Mabuhay ang Pilipinas, at Mabuhay ang Philippine Marketing Association!
PINKY T. YEE
2014 PMA Executive Vice-President
Director-in-Charge, 2014 Agora Awards