MESSAGE
President's Message
What a perfect timing and combination to have Agora Award's 35th Emerald Anniversary with the Diamond Year of the Philippine Marketing Association. Two precious stones shining even brighter with the most brilliant minds and shakers of the marketing industry in 2014!
It is indeed an honor and privilege to be recognizing the stars of marketing at the Philippine Marketing Association's most prestigious Marketing Excellence Awards, The Agora. I go back to the history of Agora Awards when Mr. Guillermo Garcia came up with the brilliant idea of recognizing Marketing Companies and the Practitioners who have made a difference in the industry through marketing innovation and excellence. Now after 35 years, Agora has become the most reputable Marketing Excellence Award built by the consistent integrity, professionalism and thorough review process by the PMA men and women who formed the committees and more importantly, by the most distinguished judges who were Agora Awardees themselves and are also marketing icons in the industry.
Today, we do not only celebrate the winners of Agora but also wish to hail the Agora Committees, from 1979 to this year, for their untiring efforts and dedication in inspiring the Filipino marketer to become cutting-edge leaders here and abroad. With the opportunities of the Asean Integration, Agora aims to become the beacon of light for each marketing professional to become the drivers in the region and in the world.
The Agora Winners will no longer just be an icon of admiration but will proceed to a higher level of being as we launch the Agora Awards Circle tonight. The Agora Circle will become the advocacy for Agora winners to share their knowledge and experience to other marketing professionals and help the Philippine business progress even faster.
The Agora continues to provide relevance with the addition of another category, the Marketing Communications Awards recognizing Marketing Communications Officers who had trailblazing achievements of communications in marketing.
When an international bank proposed the peso globalization to President Aquino in Paris, we should be proud of the high regard for the remarkable progress of our country. Global Filipino marketers have already made waves in the international business as proven by Agora's effort to recognize Filipinos who have become game changers in other countries. On Agora's 35th anniversary, the Philippine Marketing Association commits to the Filipino Marketer's globalization through its marketing education programs, networking opportunities as representatives in the Asian Marketing Federation and World Marketing Federation, and the continuity of its premium marketing excellence award, The Agora.
We hope that our members and our Agora winners will be inspired to help us fulfill that mission. Congratulations to the 2014 Agora Winners and the Agora Awards Committee… and to God be the glory!