While more bad times continued to roll in the national scenario in 1999 – with precursors of Estrada’s downfall (beginning to emerge and our usual share of natural calamities

– PMA made it a good year under the aegis of President Dory Marasigan. True to the lessons it taught practitioners, PMA intensified marketing the organization in response to the environment’s situation. To help boost the slowly recovering economy, PMA promoted the Philippines as a viable investment spot by hosting the Asia Pacific Marketing Federation General Membership Meeting and the Asia Pacific Marketing Conference. Twelve countries attended. The year also marked the first time the Agora Awards was televised.

In addition to responding to the needs of the marketing industry, PMA also did its share in the effort to alleviate poverty with its Outreach Program in Villa Paraiso. PMA was also part of the rescue effort for the victims of the earthquake tragedy in Cherry Hills Subdivision in Antipolo.

1999 ended with PMA living up to its commitment to being relevant and responsive, not just to the Philippine marketing industry and community but to the Asian region as well