Renato S. Esguerra

Marketing Education

The same year saw the association embarking on a more vigorous education program, sponsoring a series of workshops and seminars for both marketing students and the members including the “Marketing Management” course, which has since been conducted every year. A scholarship was also inaugurated during the decade. Link with the academic community was further strengthened during the presidency of Renato Esguerra in 1974 with the holding of more workshops and seminars for marketing teachers.